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This web site penborngoats.com states the following, "Largest culinary herb garden in UK, mint, lemon balm and chive national collections, veg plants, goatkeeping and self sufficiency courses." Our analyzers noticed that the webpage also stated " WE HOPE YOU ENJOY YOUR VISIT." The Website also said " WE ARE VERY EXCITED TO ANNOUNCE THAT. WE WILL HAVE THE LARGEST RANGE OF EDIBLE HERBS. ON DISPLAY IN THE UK. BRAND NEW BOOK FOR CHRISTMAS FEATURING GOATS. North Pole City Devon written by Peter Oldfield." The website's header had goats as the most important optimized keyword. It is followed by golden guernsey, pygmy, and largest culinary herb selection for sale which isn't as highly ranked as goats. The next words penborngoats.com used was national collection. Mentha was included but might not be understood by search parsers.